Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00615
VM0000615Goldmember615@example.test · +601110000615 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,284
Current loyalty balance
Lifetime Spend
RM 4,106
Across 28 visits
Total Visits
28
Since 2025-03-10
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
92d
2026-07-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,284 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 4
Outlet purchase
2026-06-27 · Member activity · RM 101.25
App session
2026-06-15 · OPLUMO Outlet 4
Points credited
2026-06-03 · Member activity · RM 114.75
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 4
Outlet purchase
2026-05-10 · Member activity · RM 128.25
Points credited
2026-04-28 · OPLUMO Outlet 4
Outlet purchase
2026-04-16 · Member activity · RM 141.75