Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06143
VM0006143Membermember6143@example.test · +601110006143 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
563
Current loyalty balance
Lifetime Spend
RM 705
Across 18 visits
Total Visits
18
Since 2025-10-19
Average Order Value
RM 45
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
49d
2026-08-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
563 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 7
Outlet purchase
2026-08-09 · Member activity · RM 33.75
App session
2026-07-28 · OPLUMO Outlet 7
Points credited
2026-07-16 · Member activity · RM 38.25
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 7
Outlet purchase
2026-06-22 · Member activity · RM 42.75
Points credited
2026-06-10 · OPLUMO Outlet 7
Outlet purchase
2026-05-29 · Member activity · RM 47.25