Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06111
VM0006111Goldmember6111@example.test · +601110006111 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,784
Current loyalty balance
Lifetime Spend
RM 3,481
Across 39 visits
Total Visits
39
Since 2024-09-18
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,784 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 9
Outlet purchase
2026-07-22 · Member activity · RM 87.75
App session
2026-07-10 · OPLUMO Outlet 9
Points credited
2026-06-28 · Member activity · RM 99.45
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 9
Outlet purchase
2026-06-04 · Member activity · RM 111.15
Points credited
2026-05-23 · OPLUMO Outlet 9
Outlet purchase
2026-05-11 · Member activity · RM 122.85