Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00611
VM0000611Membermember611@example.test · +601110000611 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted Out
Points Balance
401
Current loyalty balance
Lifetime Spend
RM 502
Across 8 visits
Total Visits
8
Since 2026-01-11
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
145d
2026-05-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
401 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 17
Outlet purchase
2026-05-05 · Member activity · RM 42.00
App session
2026-04-23 · OPLUMO Outlet 17
Points credited
2026-04-11 · Member activity · RM 47.60
Win-back campaign delivered
2026-03-30 · OPLUMO Outlet 17
Outlet purchase
2026-03-18 · Member activity · RM 53.20
Points credited
2026-03-06 · OPLUMO Outlet 17
Outlet purchase
2026-02-22 · Member activity · RM 58.80