Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06087
VM0006087Membermember6087@example.test · +601110006087 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
655
Current loyalty balance
Lifetime Spend
RM 819
Across 6 visits
Total Visits
6
Since 2026-05-21
Average Order Value
RM 123
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
51d
2026-08-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
655 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-19 · OPLUMO Outlet 2
Outlet purchase
2026-08-07 · Member activity · RM 92.25
App session
2026-07-26 · OPLUMO Outlet 2
Points credited
2026-07-14 · Member activity · RM 104.55
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 2
Outlet purchase
2026-06-20 · Member activity · RM 116.85
Points credited
2026-06-08 · OPLUMO Outlet 2
Outlet purchase
2026-05-27 · Member activity · RM 129.15