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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 05985

VM0005985Gold

member5985@example.test · +601110005985 · Preferred outlet: OPLUMO Outlet 2

FamilyDelivery
Consent Status
Opted In
Points Balance
3,630
Current loyalty balance
Lifetime Spend
RM 4,538
Across 45 visits
Total Visits
45
Since 2024-03-18
Average Order Value
RM 91
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
143d
2026-05-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards

Gold member

★
3,630 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
Recent activity

Member timeline

Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 2
Outlet purchase
2026-05-07 · Member activity · RM 68.25
App session
2026-04-25 · OPLUMO Outlet 2
Points credited
2026-04-13 · Member activity · RM 77.35
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 2
Outlet purchase
2026-03-20 · Member activity · RM 86.45
Points credited
2026-03-08 · OPLUMO Outlet 2
Outlet purchase
2026-02-24 · Member activity · RM 95.55