Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05979
VM0005979Silvermember5979@example.test · +601110005979 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
1,228
Current loyalty balance
Lifetime Spend
RM 1,535
Across 25 visits
Total Visits
25
Since 2025-05-24
Average Order Value
RM 80
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
71d
2026-07-30
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,228 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 13
Outlet purchase
2026-07-18 · Member activity · RM 60.00
App session
2026-07-06 · OPLUMO Outlet 13
Points credited
2026-06-24 · Member activity · RM 68.00
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 13
Outlet purchase
2026-05-31 · Member activity · RM 76.00
Points credited
2026-05-19 · OPLUMO Outlet 13
Outlet purchase
2026-05-07 · Member activity · RM 84.00