Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05975
VM0005975Silvermember5975@example.test · +601110005975 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,495
Current loyalty balance
Lifetime Spend
RM 1,870
Across 27 visits
Total Visits
27
Since 2025-02-07
Average Order Value
RM 84
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
141d
2026-05-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,495 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 9
Outlet purchase
2026-05-09 · Member activity · RM 63.00
App session
2026-04-27 · OPLUMO Outlet 9
Points credited
2026-04-15 · Member activity · RM 71.40
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 9
Outlet purchase
2026-03-22 · Member activity · RM 79.80
Points credited
2026-03-10 · OPLUMO Outlet 9
Outlet purchase
2026-02-26 · Member activity · RM 88.20