Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05967
VM0005967Goldmember5967@example.test · +601110005967 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,223
Current loyalty balance
Lifetime Spend
RM 4,029
Across 27 visits
Total Visits
27
Since 2025-01-01
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
178d
2026-04-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,223 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 1
Outlet purchase
2026-04-02 · Member activity · RM 97.50
App session
2026-03-21 · OPLUMO Outlet 1
Points credited
2026-03-09 · Member activity · RM 110.50
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 1
Outlet purchase
2026-02-13 · Member activity · RM 123.50
Points credited
2026-02-01 · OPLUMO Outlet 1
Outlet purchase
2026-01-20 · Member activity · RM 136.50