Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05963
VM0005963Platinummember5963@example.test · +601110005963 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
7,199
Current loyalty balance
Lifetime Spend
RM 8,999
Across 44 visits
Total Visits
44
Since 2024-06-11
Average Order Value
RM 165
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
7,199 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 14
Outlet purchase
2026-07-13 · Member activity · RM 123.75
App session
2026-07-01 · OPLUMO Outlet 14
Points credited
2026-06-19 · Member activity · RM 140.25
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 14
Outlet purchase
2026-05-26 · Member activity · RM 156.75
Points credited
2026-05-14 · OPLUMO Outlet 14
Outlet purchase
2026-05-02 · Member activity · RM 173.25