Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05951
VM0005951Silvermember5951@example.test · +601110005951 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,426
Current loyalty balance
Lifetime Spend
RM 1,784
Across 16 visits
Total Visits
16
Since 2025-09-27
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
107d
2026-06-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,426 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 2
Outlet purchase
2026-06-12 · Member activity · RM 101.25
App session
2026-05-31 · OPLUMO Outlet 2
Points credited
2026-05-19 · Member activity · RM 114.75
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 2
Outlet purchase
2026-04-25 · Member activity · RM 128.25
Points credited
2026-04-13 · OPLUMO Outlet 2
Outlet purchase
2026-04-01 · Member activity · RM 141.75