Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05943
VM0005943Silvermember5943@example.test · +601110005943 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,091
Current loyalty balance
Lifetime Spend
RM 2,614
Across 22 visits
Total Visits
22
Since 2025-04-29
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
150d
2026-05-12
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,091 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 11
Outlet purchase
2026-04-30 · Member activity · RM 101.25
App session
2026-04-18 · OPLUMO Outlet 11
Points credited
2026-04-06 · Member activity · RM 114.75
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 11
Outlet purchase
2026-03-13 · Member activity · RM 128.25
Points credited
2026-03-01 · OPLUMO Outlet 11
Outlet purchase
2026-02-17 · Member activity · RM 141.75