Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05931
VM0005931Silvermember5931@example.test · +601110005931 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,374
Current loyalty balance
Lifetime Spend
RM 1,718
Across 12 visits
Total Visits
12
Since 2025-10-12
Average Order Value
RM 132
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,374 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 16
Outlet purchase
2026-04-16 · Member activity · RM 99.00
App session
2026-04-04 · OPLUMO Outlet 16
Points credited
2026-03-23 · Member activity · RM 112.20
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 16
Outlet purchase
2026-02-27 · Member activity · RM 125.40
Points credited
2026-02-15 · OPLUMO Outlet 16
Outlet purchase
2026-02-03 · Member activity · RM 138.60