Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05927
VM0005927Platinummember5927@example.test · +601110005927 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,852
Current loyalty balance
Lifetime Spend
RM 7,316
Across 34 visits
Total Visits
34
Since 2024-09-03
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
172d
2026-04-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,852 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 12
Outlet purchase
2026-04-08 · Member activity · RM 133.50
App session
2026-03-27 · OPLUMO Outlet 12
Points credited
2026-03-15 · Member activity · RM 151.30
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 12
Outlet purchase
2026-02-19 · Member activity · RM 169.10
Points credited
2026-02-07 · OPLUMO Outlet 12
Outlet purchase
2026-01-26 · Member activity · RM 186.90