Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05895
VM0005895Platinummember5895@example.test · +601110005895 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,759
Current loyalty balance
Lifetime Spend
RM 7,200
Across 41 visits
Total Visits
41
Since 2024-06-14
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
127d
2026-06-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,759 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 14
Outlet purchase
2026-05-23 · Member activity · RM 129.75
App session
2026-05-11 · OPLUMO Outlet 14
Points credited
2026-04-29 · Member activity · RM 147.05
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 14
Outlet purchase
2026-04-05 · Member activity · RM 164.35
Points credited
2026-03-24 · OPLUMO Outlet 14
Outlet purchase
2026-03-12 · Member activity · RM 181.65