Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05775
VM0005775Silvermember5775@example.test · +601110005775 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,042
Current loyalty balance
Lifetime Spend
RM 2,553
Across 30 visits
Total Visits
30
Since 2025-01-07
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
118d
2026-06-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,042 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 13
Outlet purchase
2026-06-01 · Member activity · RM 65.25
App session
2026-05-20 · OPLUMO Outlet 13
Points credited
2026-05-08 · Member activity · RM 73.95
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 13
Outlet purchase
2026-04-14 · Member activity · RM 82.65
Points credited
2026-04-02 · OPLUMO Outlet 13
Outlet purchase
2026-03-21 · Member activity · RM 91.35