Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05747
VM0005747Platinummember5747@example.test · +601110005747 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
5,298
Current loyalty balance
Lifetime Spend
RM 6,623
Across 43 visits
Total Visits
43
Since 2024-04-12
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
154d
2026-05-08
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,298 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 2
Outlet purchase
2026-04-26 · Member activity · RM 119.25
App session
2026-04-14 · OPLUMO Outlet 2
Points credited
2026-04-02 · Member activity · RM 135.15
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 2
Outlet purchase
2026-03-09 · Member activity · RM 151.05
Points credited
2026-02-25 · OPLUMO Outlet 2
Outlet purchase
2026-02-13 · Member activity · RM 166.95