Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05703
VM0005703Silvermember5703@example.test · +601110005703 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,230
Current loyalty balance
Lifetime Spend
RM 1,538
Across 22 visits
Total Visits
22
Since 2025-07-29
Average Order Value
RM 75
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
59d
2026-08-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,230 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 9
Outlet purchase
2026-07-30 · Member activity · RM 56.25
App session
2026-07-18 · OPLUMO Outlet 9
Points credited
2026-07-06 · Member activity · RM 63.75
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 9
Outlet purchase
2026-06-12 · Member activity · RM 71.25
Points credited
2026-05-31 · OPLUMO Outlet 9
Outlet purchase
2026-05-19 · Member activity · RM 78.75