Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05691
VM0005691Silvermember5691@example.test · +601110005691 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
2,123
Current loyalty balance
Lifetime Spend
RM 2,654
Across 36 visits
Total Visits
36
Since 2024-07-26
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
175d
2026-04-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,123 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 14
Outlet purchase
2026-04-05 · Member activity · RM 59.25
App session
2026-03-24 · OPLUMO Outlet 14
Points credited
2026-03-12 · Member activity · RM 67.15
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 14
Outlet purchase
2026-02-16 · Member activity · RM 75.05
Points credited
2026-02-04 · OPLUMO Outlet 14
Outlet purchase
2026-01-23 · Member activity · RM 82.95