Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05675
VM0005675Goldmember5675@example.test · +601110005675 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
3,853
Current loyalty balance
Lifetime Spend
RM 4,817
Across 35 visits
Total Visits
35
Since 2024-09-07
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
150d
2026-05-12
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,853 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 15
Outlet purchase
2026-04-30 · Member activity · RM 111.75
App session
2026-04-18 · OPLUMO Outlet 15
Points credited
2026-04-06 · Member activity · RM 126.65
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 15
Outlet purchase
2026-03-13 · Member activity · RM 141.55
Points credited
2026-03-01 · OPLUMO Outlet 15
Outlet purchase
2026-02-17 · Member activity · RM 156.45