Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05631
VM0005631Goldmember5631@example.test · +601110005631 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,505
Current loyalty balance
Lifetime Spend
RM 4,382
Across 29 visits
Total Visits
29
Since 2025-03-19
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,505 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 5
Outlet purchase
2026-07-24 · Member activity · RM 91.50
App session
2026-07-12 · OPLUMO Outlet 5
Points credited
2026-06-30 · Member activity · RM 103.70
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 5
Outlet purchase
2026-06-06 · Member activity · RM 115.90
Points credited
2026-05-25 · OPLUMO Outlet 5
Outlet purchase
2026-05-13 · Member activity · RM 128.10