Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05619
VM0005619Membermember5619@example.test · +601110005619 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted Out
Points Balance
382
Current loyalty balance
Lifetime Spend
RM 479
Across 12 visits
Total Visits
12
Since 2026-01-01
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
382 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 10
Outlet purchase
2026-07-06 · Member activity · RM 27.75
App session
2026-06-24 · OPLUMO Outlet 10
Points credited
2026-06-12 · Member activity · RM 31.45
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 10
Outlet purchase
2026-05-19 · Member activity · RM 35.15
Points credited
2026-05-07 · OPLUMO Outlet 10
Outlet purchase
2026-04-25 · Member activity · RM 38.85