Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05615
VM0005615Silvermember5615@example.test · +601110005615 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,179
Current loyalty balance
Lifetime Spend
RM 1,474
Across 27 visits
Total Visits
27
Since 2025-04-15
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
74d
2026-07-27
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,179 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 6
Outlet purchase
2026-07-15 · Member activity · RM 39.75
App session
2026-07-03 · OPLUMO Outlet 6
Points credited
2026-06-21 · Member activity · RM 45.05
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 6
Outlet purchase
2026-05-28 · Member activity · RM 50.35
Points credited
2026-05-16 · OPLUMO Outlet 6
Outlet purchase
2026-05-04 · Member activity · RM 55.65