Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05595
VM0005595Silvermember5595@example.test · +601110005595 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
1,501
Current loyalty balance
Lifetime Spend
RM 1,877
Across 19 visits
Total Visits
19
Since 2025-09-30
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,501 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 3
Outlet purchase
2026-08-08 · Member activity · RM 63.75
App session
2026-07-27 · OPLUMO Outlet 3
Points credited
2026-07-15 · Member activity · RM 72.25
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 3
Outlet purchase
2026-06-21 · Member activity · RM 80.75
Points credited
2026-06-09 · OPLUMO Outlet 3
Outlet purchase
2026-05-28 · Member activity · RM 89.25