Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05583
VM0005583Silvermember5583@example.test · +601110005583 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
994
Current loyalty balance
Lifetime Spend
RM 1,243
Across 37 visits
Total Visits
37
Since 2024-08-12
Average Order Value
RM 44
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
140d
2026-05-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
994 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 8
Outlet purchase
2026-05-10 · Member activity · RM 33.00
App session
2026-04-28 · OPLUMO Outlet 8
Points credited
2026-04-16 · Member activity · RM 37.40
Win-back campaign delivered
2026-04-04 · OPLUMO Outlet 8
Outlet purchase
2026-03-23 · Member activity · RM 41.80
Points credited
2026-03-11 · OPLUMO Outlet 8
Outlet purchase
2026-02-27 · Member activity · RM 46.20