Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 05570
VM0005570Silvermember5570@example.test · +601110005570 · Preferred outlet: OPLUMO Outlet 12
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,714
Current loyalty balance
Lifetime Spend
RM 2,143
Across 19 visits
Total Visits
19
Since 2025-09-21
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
59d
2026-08-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,714 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 12
Outlet purchase
2026-07-30 · Member activity · RM 72.75
App session
2026-07-18 · OPLUMO Outlet 12
Points credited
2026-07-06 · Member activity · RM 82.45
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 12
Outlet purchase
2026-06-12 · Member activity · RM 92.15
Points credited
2026-05-31 · OPLUMO Outlet 12
Outlet purchase
2026-05-19 · Member activity · RM 101.85