Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05567
VM0005567Platinummember5567@example.test · +601110005567 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,284
Current loyalty balance
Lifetime Spend
RM 6,605
Across 38 visits
Total Visits
38
Since 2024-06-27
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
168d
2026-04-24
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,284 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 9
Outlet purchase
2026-04-12 · Member activity · RM 107.25
App session
2026-03-31 · OPLUMO Outlet 9
Points credited
2026-03-19 · Member activity · RM 121.55
Win-back campaign delivered
2026-03-07 · OPLUMO Outlet 9
Outlet purchase
2026-02-23 · Member activity · RM 135.85
Points credited
2026-02-11 · OPLUMO Outlet 9
Outlet purchase
2026-01-30 · Member activity · RM 150.15