Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00555
VM0000555Silvermember555@example.test · +601110000555 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,063
Current loyalty balance
Lifetime Spend
RM 2,580
Across 27 visits
Total Visits
27
Since 2025-01-12
Average Order Value
RM 95
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
167d
2026-04-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,063 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 12
Outlet purchase
2026-04-13 · Member activity · RM 71.25
App session
2026-04-01 · OPLUMO Outlet 12
Points credited
2026-03-20 · Member activity · RM 80.75
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 12
Outlet purchase
2026-02-24 · Member activity · RM 90.25
Points credited
2026-02-12 · OPLUMO Outlet 12
Outlet purchase
2026-01-31 · Member activity · RM 99.75