Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05535
VM0005535Goldmember5535@example.test · +601110005535 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,916
Current loyalty balance
Lifetime Spend
RM 4,896
Across 26 visits
Total Visits
26
Since 2025-04-12
Average Order Value
RM 158
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
95d
2026-07-06
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,916 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 11
Outlet purchase
2026-06-24 · Member activity · RM 118.50
App session
2026-06-12 · OPLUMO Outlet 11
Points credited
2026-05-31 · Member activity · RM 134.30
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 11
Outlet purchase
2026-05-07 · Member activity · RM 150.10
Points credited
2026-04-25 · OPLUMO Outlet 11
Outlet purchase
2026-04-13 · Member activity · RM 165.90