Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05511
VM0005511Silvermember5511@example.test · +601110005511 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,231
Current loyalty balance
Lifetime Spend
RM 1,540
Across 23 visits
Total Visits
23
Since 2025-06-27
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
73d
2026-07-28
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,231 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 4
Outlet purchase
2026-07-16 · Member activity · RM 48.75
App session
2026-07-04 · OPLUMO Outlet 4
Points credited
2026-06-22 · Member activity · RM 55.25
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 4
Outlet purchase
2026-05-29 · Member activity · RM 61.75
Points credited
2026-05-17 · OPLUMO Outlet 4
Outlet purchase
2026-05-05 · Member activity · RM 68.25