Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 05510
VM0005510Silvermember5510@example.test · +601110005510 · Preferred outlet: OPLUMO Outlet 3
App UserFamily
Consent Status
Opted In
Points Balance
978
Current loyalty balance
Lifetime Spend
RM 1,224
Across 12 visits
Total Visits
12
Since 2026-02-06
Average Order Value
RM 96
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
47d
2026-08-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
978 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-23 · OPLUMO Outlet 3
Outlet purchase
2026-08-11 · Member activity · RM 72.00
App session
2026-07-30 · OPLUMO Outlet 3
Points credited
2026-07-18 · Member activity · RM 81.60
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 3
Outlet purchase
2026-06-24 · Member activity · RM 91.20
Points credited
2026-06-12 · OPLUMO Outlet 3
Outlet purchase
2026-05-31 · Member activity · RM 100.80