Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05475
VM0005475Silvermember5475@example.test · +601110005475 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,236
Current loyalty balance
Lifetime Spend
RM 1,545
Across 23 visits
Total Visits
23
Since 2025-05-28
Average Order Value
RM 70
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
103d
2026-06-28
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,236 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 2
Outlet purchase
2026-06-16 · Member activity · RM 52.50
App session
2026-06-04 · OPLUMO Outlet 2
Points credited
2026-05-23 · Member activity · RM 59.50
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 2
Outlet purchase
2026-04-29 · Member activity · RM 66.50
Points credited
2026-04-17 · OPLUMO Outlet 2
Outlet purchase
2026-04-05 · Member activity · RM 73.50