Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05463
VM0005463Goldmember5463@example.test · +601110005463 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,669
Current loyalty balance
Lifetime Spend
RM 4,586
Across 44 visits
Total Visits
44
Since 2024-07-04
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,669 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 7
Outlet purchase
2026-08-05 · Member activity · RM 75.75
App session
2026-07-24 · OPLUMO Outlet 7
Points credited
2026-07-12 · Member activity · RM 85.85
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 7
Outlet purchase
2026-06-18 · Member activity · RM 95.95
Points credited
2026-06-06 · OPLUMO Outlet 7
Outlet purchase
2026-05-25 · Member activity · RM 106.05