Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05451
VM0005451Membermember5451@example.test · +601110005451 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
408
Current loyalty balance
Lifetime Spend
RM 511
Across 10 visits
Total Visits
10
Since 2026-02-07
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
82d
2026-07-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
408 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 12
Outlet purchase
2026-07-07 · Member activity · RM 45.75
App session
2026-06-25 · OPLUMO Outlet 12
Points credited
2026-06-13 · Member activity · RM 51.85
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 12
Outlet purchase
2026-05-20 · Member activity · RM 57.95
Points credited
2026-05-08 · OPLUMO Outlet 12
Outlet purchase
2026-04-26 · Member activity · RM 64.05