Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 05450
VM0005450Goldmember5450@example.test · +601110005450 · Preferred outlet: OPLUMO Outlet 11
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,898
Current loyalty balance
Lifetime Spend
RM 3,623
Across 38 visits
Total Visits
38
Since 2024-07-04
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
161d
2026-05-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,898 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 11
Outlet purchase
2026-04-19 · Member activity · RM 85.50
App session
2026-04-07 · OPLUMO Outlet 11
Points credited
2026-03-26 · Member activity · RM 96.90
Win-back campaign delivered
2026-03-14 · OPLUMO Outlet 11
Outlet purchase
2026-03-02 · Member activity · RM 108.30
Points credited
2026-02-18 · OPLUMO Outlet 11
Outlet purchase
2026-02-06 · Member activity · RM 119.70