Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05435
VM0005435Platinummember5435@example.test · +601110005435 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
5,657
Current loyalty balance
Lifetime Spend
RM 7,072
Across 38 visits
Total Visits
38
Since 2024-07-20
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
145d
2026-05-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,657 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 13
Outlet purchase
2026-05-05 · Member activity · RM 126.75
App session
2026-04-23 · OPLUMO Outlet 13
Points credited
2026-04-11 · Member activity · RM 143.65
Win-back campaign delivered
2026-03-30 · OPLUMO Outlet 13
Outlet purchase
2026-03-18 · Member activity · RM 160.55
Points credited
2026-03-06 · OPLUMO Outlet 13
Outlet purchase
2026-02-22 · Member activity · RM 177.45