Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05423
VM0005423Goldmember5423@example.test · +601110005423 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,502
Current loyalty balance
Lifetime Spend
RM 4,378
Across 40 visits
Total Visits
40
Since 2024-08-19
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
79d
2026-07-22
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,502 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 1
Outlet purchase
2026-07-10 · Member activity · RM 103.50
App session
2026-06-28 · OPLUMO Outlet 1
Points credited
2026-06-16 · Member activity · RM 117.30
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 1
Outlet purchase
2026-05-23 · Member activity · RM 131.10
Points credited
2026-05-11 · OPLUMO Outlet 1
Outlet purchase
2026-04-29 · Member activity · RM 144.90