Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05415
VM0005415Membermember5415@example.test · +601110005415 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
183
Current loyalty balance
Lifetime Spend
RM 229
Across 2 visits
Total Visits
2
Since 2026-06-24
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
89d
2026-07-12
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
183 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 10
Outlet purchase
2026-06-30 · Member activity · RM 97.50
App session
2026-06-18 · OPLUMO Outlet 10
Points credited
2026-06-06 · Member activity · RM 110.50
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 10
Outlet purchase
2026-05-13 · Member activity · RM 123.50
Points credited
2026-05-01 · OPLUMO Outlet 10
Outlet purchase
2026-04-19 · Member activity · RM 136.50