Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05411
VM0005411Silvermember5411@example.test · +601110005411 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted Out
Points Balance
1,571
Current loyalty balance
Lifetime Spend
RM 1,964
Across 22 visits
Total Visits
22
Since 2025-05-05
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
144d
2026-05-18
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,571 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-18 · OPLUMO Outlet 6
Outlet purchase
2026-05-06 · Member activity · RM 89.25
App session
2026-04-24 · OPLUMO Outlet 6
Points credited
2026-04-12 · Member activity · RM 101.15
Win-back campaign delivered
2026-03-31 · OPLUMO Outlet 6
Outlet purchase
2026-03-19 · Member activity · RM 113.05
Points credited
2026-03-07 · OPLUMO Outlet 6
Outlet purchase
2026-02-23 · Member activity · RM 124.95