Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05391
VM0005391Silvermember5391@example.test · +601110005391 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,537
Current loyalty balance
Lifetime Spend
RM 1,922
Across 29 visits
Total Visits
29
Since 2025-03-03
Average Order Value
RM 60
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,537 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 3
Outlet purchase
2026-07-08 · Member activity · RM 45.00
App session
2026-06-26 · OPLUMO Outlet 3
Points credited
2026-06-14 · Member activity · RM 51.00
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 3
Outlet purchase
2026-05-21 · Member activity · RM 57.00
Points credited
2026-05-09 · OPLUMO Outlet 3
Outlet purchase
2026-04-27 · Member activity · RM 63.00