Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05375
VM0005375Silvermember5375@example.test · +601110005375 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,125
Current loyalty balance
Lifetime Spend
RM 1,407
Across 21 visits
Total Visits
21
Since 2025-08-18
Average Order Value
RM 54
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
57d
2026-08-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,125 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 4
Outlet purchase
2026-08-01 · Member activity · RM 40.50
App session
2026-07-20 · OPLUMO Outlet 4
Points credited
2026-07-08 · Member activity · RM 45.90
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 4
Outlet purchase
2026-06-14 · Member activity · RM 51.30
Points credited
2026-06-02 · OPLUMO Outlet 4
Outlet purchase
2026-05-21 · Member activity · RM 56.70