Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05355
VM0005355Goldmember5355@example.test · +601110005355 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
4,358
Current loyalty balance
Lifetime Spend
RM 5,448
Across 25 visits
Total Visits
25
Since 2025-04-11
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
114d
2026-06-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,358 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 1
Outlet purchase
2026-06-05 · Member activity · RM 132.75
App session
2026-05-24 · OPLUMO Outlet 1
Points credited
2026-05-12 · Member activity · RM 150.45
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 1
Outlet purchase
2026-04-18 · Member activity · RM 168.15
Points credited
2026-04-06 · OPLUMO Outlet 1
Outlet purchase
2026-03-25 · Member activity · RM 185.85