Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05319
VM0005319Goldmember5319@example.test · +601110005319 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,777
Current loyalty balance
Lifetime Spend
RM 4,721
Across 35 visits
Total Visits
35
Since 2024-08-15
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
173d
2026-04-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,777 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 16
Outlet purchase
2026-04-07 · Member activity · RM 84.00
App session
2026-03-26 · OPLUMO Outlet 16
Points credited
2026-03-14 · Member activity · RM 95.20
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 16
Outlet purchase
2026-02-18 · Member activity · RM 106.40
Points credited
2026-02-06 · OPLUMO Outlet 16
Outlet purchase
2026-01-25 · Member activity · RM 117.60