Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05307
VM0005307Platinummember5307@example.test · +601110005307 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
5,493
Current loyalty balance
Lifetime Spend
RM 6,867
Across 44 visits
Total Visits
44
Since 2024-03-01
Average Order Value
RM 134
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
178d
2026-04-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,493 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 4
Outlet purchase
2026-04-02 · Member activity · RM 100.50
App session
2026-03-21 · OPLUMO Outlet 4
Points credited
2026-03-09 · Member activity · RM 113.90
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 4
Outlet purchase
2026-02-13 · Member activity · RM 127.30
Points credited
2026-02-01 · OPLUMO Outlet 4
Outlet purchase
2026-01-20 · Member activity · RM 140.70