Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05295
VM0005295Goldmember5295@example.test · +601110005295 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,673
Current loyalty balance
Lifetime Spend
RM 3,342
Across 17 visits
Total Visits
17
Since 2025-07-02
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,673 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 9
Outlet purchase
2026-04-04 · Member activity · RM 131.25
App session
2026-03-23 · OPLUMO Outlet 9
Points credited
2026-03-11 · Member activity · RM 148.75
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 9
Outlet purchase
2026-02-15 · Member activity · RM 166.25
Points credited
2026-02-03 · OPLUMO Outlet 9
Outlet purchase
2026-01-22 · Member activity · RM 183.75