Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05291
VM0005291Silvermember5291@example.test · +601110005291 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
2,042
Current loyalty balance
Lifetime Spend
RM 2,554
Across 25 visits
Total Visits
25
Since 2025-02-14
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
170d
2026-04-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,042 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 5
Outlet purchase
2026-04-10 · Member activity · RM 94.50
App session
2026-03-29 · OPLUMO Outlet 5
Points credited
2026-03-17 · Member activity · RM 107.10
Win-back campaign delivered
2026-03-05 · OPLUMO Outlet 5
Outlet purchase
2026-02-21 · Member activity · RM 119.70
Points credited
2026-02-09 · OPLUMO Outlet 5
Outlet purchase
2026-01-28 · Member activity · RM 132.30