Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05271
VM0005271Membermember5271@example.test · +601110005271 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
39
Current loyalty balance
Lifetime Spend
RM 49
Across 1 visits
Total Visits
1
Since 2026-07-29
Average Order Value
RM 46
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
39 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 2
Outlet purchase
2026-08-04 · Member activity · RM 34.50
App session
2026-07-23 · OPLUMO Outlet 2
Points credited
2026-07-11 · Member activity · RM 39.10
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 2
Outlet purchase
2026-06-17 · Member activity · RM 43.70
Points credited
2026-06-05 · OPLUMO Outlet 2
Outlet purchase
2026-05-24 · Member activity · RM 48.30