Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05259
VM0005259Platinummember5259@example.test · +601110005259 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
5,004
Current loyalty balance
Lifetime Spend
RM 6,256
Across 36 visits
Total Visits
36
Since 2024-07-28
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,004 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 7
Outlet purchase
2026-04-07 · Member activity · RM 112.50
App session
2026-03-26 · OPLUMO Outlet 7
Points credited
2026-03-14 · Member activity · RM 127.50
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 7
Outlet purchase
2026-02-18 · Member activity · RM 142.50
Points credited
2026-02-06 · OPLUMO Outlet 7
Outlet purchase
2026-01-25 · Member activity · RM 157.50