Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05255
VM0005255Membermember5255@example.test · +601110005255 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
52
Current loyalty balance
Lifetime Spend
RM 65
Across 1 visits
Total Visits
1
Since 2026-07-23
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
52 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 3
Outlet purchase
2026-07-29 · Member activity · RM 63.75
App session
2026-07-17 · OPLUMO Outlet 3
Points credited
2026-07-05 · Member activity · RM 72.25
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 3
Outlet purchase
2026-06-11 · Member activity · RM 80.75
Points credited
2026-05-30 · OPLUMO Outlet 3
Outlet purchase
2026-05-18 · Member activity · RM 89.25