Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05219
VM0005219Silvermember5219@example.test · +601110005219 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
1,358
Current loyalty balance
Lifetime Spend
RM 1,699
Across 20 visits
Total Visits
20
Since 2025-05-27
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
158d
2026-05-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,358 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 1
Outlet purchase
2026-04-22 · Member activity · RM 73.50
App session
2026-04-10 · OPLUMO Outlet 1
Points credited
2026-03-29 · Member activity · RM 83.30
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 1
Outlet purchase
2026-03-05 · Member activity · RM 93.10
Points credited
2026-02-21 · OPLUMO Outlet 1
Outlet purchase
2026-02-09 · Member activity · RM 102.90